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Career • June 20, 2025

How Coldwell Banker Chesapeake Helps You Build Your Real Estate Brand

by Krista Batchelor
Build Your Brand_Cover

In a sea of over 1.6 million Realtors nationwide—including more than 1,000 serving Maryland and Delaware’s Eastern Shore—standing out is no easy task. To thrive, you need more than hustle; you need a brand that clients trust and remember. That’s where Coldwell Banker Chesapeake comes in.

We help you build your personal real estate brand while aligning with the most recognized name in real estate—Coldwell Banker.

Why Real Estate Branding Matters

Today’s buyers and sellers have options. Your brand is what makes you memorable. It communicates your values, your expertise, and why someone should choose you over the competition.

What Makes a Strong Real Estate Brand?

  • Your Story: Share why you became an agent and what sets you apart.
  • Core Values: Are you driven by integrity, community, or professionalism?
  • Brand Personality: Is your tone friendly, professional, or luxury-focused?
  • Value Proposition: Define what you offer that others don’t.
  • Consistent Visuals: Use cohesive design across logos, websites, and materials.

Coldwell Banker Chesapeake provides the tools and support to refine each of these elements into a brand that stands out.

Tools That Help You Build Your Real Estate Brand

🎨 Design Concierge

Get expert help designing your personal logo, flyers, brochures, and social media headers that reflect your unique style.

📇 Marketing Materials

Use customizable templates in Marketing Center and order high-quality prints through Xpressdocs to maintain a polished, professional image.

📢 Digital Marketing Tools

Boost automates your social advertising on Facebook, Instagram, and Nextdoor. Your MoxiWebsite gives you a modern, mobile-friendly digital home base that’s easy to update and personalize.

📊 Listing & Buyer Presentations

MoxiPresent helps you create impressive CMAs and presentations with live MLS data, testimonials, and video—perfect for winning listings.

📬 Automated Follow-Up Tools

Use MoxiEngage CRM to nurture leads with drip campaigns and smart reminders. Prospect Square keeps your audience engaged with newsletters, market reports, and property alerts.

🏠 Listing Concierge

Get marketing done-for-you. This includes professional property websites, social ads, flyers, and more—so your listings get maximum exposure while you focus on clients.

🎓 Coldwell Banker University

Access on-demand training, live classes, and resources to grow your brand and business. Stay current on best practices in digital marketing, lead conversion, and negotiation.

Learn More about the CB Way!

What It Means for Your Business

When you build your real estate brand with Coldwell Banker Chesapeake, you’ll:

  • Stand out in a crowded market
  • Build client trust through consistent messaging
  • Reach more buyers and sellers online and offline
  • Convert more leads and win more listings
  • Grow a long-term business built on a recognizable, respected brand

Ready to Build Your Real Estate Brand?

Coldwell Banker Chesapeake gives you the tools, tech, and support to grow your brand—and your business. Let’s talk about how we can help you create a standout brand on Maryland’s Eastern Shore and beyond.

📞 Contact us today to learn more and schedule a confidential conversation.

Career • April 8, 2025

Advanced Technology and Tools for Real Estate Agents

by Krista Batchelor
Advanced Technology and Tools for Real Estate Agents

 

Advanced Technology and Tools for Real Estate Agents

Grow Your Real Estate Career with the Right Tools and Support

“People do business with people they know, like, and trust.”

For over a century, Coldwell Banker has been a trusted name in real estate—serving Maryland’s Eastern Shore and Delaware. But here’s the real question: Do the people who know and trust you… know that you’re in real estate?

Why Your Sphere of Influence Isn’t Enough Anymore

According to Malcolm Gladwell’s interpretation of Dunbar’s Number, humans can typically maintain about 150 meaningful relationships. That sounds like a solid base—but in real estate, it’s just the beginning.

If only 5–10% of your sphere of influence (SOI) buys or sells each year, you’re looking at 7–15 possible transactions. And that’s assuming no competition.

Leverage Advanced Tools to Grow Your Real Estate Business

At Coldwell Banker Chesapeake Real Estate, we equip our agents with the tools and support they need to grow and scale. Each associate receives full access to the MoxiWorks tech suite, training, and mentorship.

🖥️ MoxiWebsite

Build a custom, IDX-enabled website to promote listings and generate leads. Stay visible and relevant in your market.

🤝 MoxiEngage CRM

Manage hundreds of client relationships. Automate follow-ups, schedule touchpoints, and grow your SOI efficiently.

📊 MoxiPresent

Design listing presentations and CMAs with ease. Win more business with professional, branded visuals that impress clients.

📣 MoxiImpress

Create social media graphics, flyers, newsletters, and more—all synced with BrightMLS to save time and ensure accuracy.

📈 Prospect Square

Send automated market reports and campaigns that keep your clients engaged and informed throughout the year.

📄 DotLoop

Manage documents and contracts digitally. Make signing, sharing, and organizing transactions seamless and professional.

Why Coldwell Banker Chesapeake Stands Out

Other brokerages boast about their tech. We focus on your productivity. With training, coaching, and free access to elite tools, we help agents go beyond Dunbar’s number and build sustainable careers.

Ready to Scale Your Real Estate Career?

Join a brokerage that empowers you with real estate technology, support, and trust. Coldwell Banker Chesapeake is here to help you grow.

 

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