Agent Profiles August 29, 2023

Unveiling a Seafood Surprise:

Coldwell Banker Chesapeake’s Unconventional Approach to Building Connections

In the world of real estate, standing out from the crowd requires more than just a polished sales pitch and an impressive portfolio. Wes Russum and Katie Moore, the dedicated agents at Coldwell Banker Chesapeake Real Estate Company, have mastered the art of forging connections by taking an unconventional and utterly delectable approach – using seafood to spark conversations and build lasting relationships.

Gone are the days when fairgoers were bombarded by pushy real estate agents amidst the thrill of funnel cakes and cotton candy. Wes and Katie, armed with a hyper-local real estate marketing strategy, understand the power of a genuine conversation starter. Enter their ingenious idea – offering a bushel of steamed Chesapeake Bay blue crabs at the Queen Anne’s County Fair.

Partnering with the esteemed LNT Seafood of Preston, Wes and Katie turned their vision into reality. The result? An astounding success that saw them striking up conversations with hundreds of fairgoers over the course of the four-day weekend. Beyond merely making new acquaintances, they were weaving the fabric of new friendships and connections that can be

invaluable in the realm of real estate. Sunday, August 27th marked the culmination of their

unconventional endeavor. Wes and Katie, the dynamic duo of the real estate world, made good on their promise by delivering a bushel of fat, steamed blue crabs to none other than Mr. Henry Hilleary of Centreville, Maryland. It was a moment that underscored their commitment to not only connecting with the community but also delivering on their word in a truly unforgettable manner. 


What makes this approach so remarkable is its authenticity. Wes and Katie aren’t just real estate agents – they are community enthusiasts who understand that building a network requires a personal touch. By tapping into the local culinary delight that is Chesapeake Bay blue crabs, they managed to break down barriers and create genuine conversations that transcend the typical real estate transaction.


In a world where traditional marketing methods often blend into a sea of sameness,

Coldwell Banker Chesapeake’s “Don’t Be Crabby” approach shines like a beacon. It’s a reminder that fostering connections requires creativity, a willingness to step outside the ordinary, and a genuine passion for the community you serve.

So, the next time you’re at a local fair and spot friendly faces offering a taste of the Chesapeake’s finest, remember Wes Russum and Katie Moore. They’ve proven that sometimes, a shared meal can be the start of something extraordinary – a partnership, a friendship, or even your next dream home. 

As the real estate landscape continues to evolve, let’s take a page out of Wes and Katie’s playbook. Embrace the unexpected, savor the connections, and, most importantly, remember not to be “crabby” when it comes to trying new and exciting ways to connect with our communities.